试论大学生体育消费特征及其消费动机

The Discussion about the Characteristic and Motive of University Students' Expense on Sports

运用文献资料法和归纳法,对高校大学生体育消费特征进行分析,再从心理学的角度剖析了各种体育消费现状背后的体育消费动机,如审美、社交、从众、顺从、模仿等心理特征,指出其中的心理误区,并提出纠正措施,为引导大学生进行健康合理的体育消费提供参考.

The paper analyzes the characteristic and of university students＇ expense on sports by document, exposes the motive of these situation of sports expense by psychology knowledge, such as the beauty appreciation, social intercourse and follows many and being obedient and imitation etc, points out the mental misunderstanding provides the methods to correct to lead university students have healthy and reasonable sports expense.