摘要
探讨了在网络信息日益大众的今天,面对众多的竞争对手,高校体育资料室体育信息服务网络营销的意义及优势,在此基础上提出高校体育资料室信息服务网络营销策略,即市场分析策略、成本策略、沟通策略、客户策略.
This dissertation studies on the senses and advantages of the information services and network sales of college physical education information offices, which faces to more and more competitions in the process of network information services development. Base on the situation above, the strategies, which includes market analysis, cost, communication and customer, are referred out.
出处
《杭州师范大学学报(自然科学版)》
CAS
2008年第3期226-230,共5页
Journal of Hangzhou Normal University(Natural Science Edition)
基金
杭州师范大学科研基金项目(2007XNM07)
关键词
高校体育资料室
信息服务
网络营销
营销策略
college physical education information offices
information service
network sales
sales strategy