本土与外资经济型酒店核心竞争力比较研究

A Comparative Study on Core Competiveness of Local and Foreign Invested Hotels

巨大的市场潜力不仅使中国经济型酒店的本土品牌得到发展,还吸引了众多外资品牌进入。本文对本土和外资经济型酒店的核心竞争力从品牌塑造、客源市场定位、资本投入、人力资源管理、价格制定和网络营销等方面进行比较研究,以促进我国本土经济型酒店的可持续发展。

With the swift development of china＇ s economy and the popularity of mass tourism, economic/budget hotels become the first choice of the mini or medium business customers and mass tourists .Economic/budget hotels have such aspects as cheap price, comfortable environment, high costeffective. The huge market not only make Chinese economic hotels develop fleetly, but also attract many foreign economic hotels to establish in china. Due to the difference of Chinese and foreign economic/budget hotels, this study is to find an appropriate to strengthen the core competitiveness of Chinese economic/budget hotels.