价格改革的行为经济学分析

Behavioral Economics Analysis on Reform of Price

用行为经济学的方法探讨价格改革是价格理论研究由实物视角向人文关怀视角的转变,是纠正政府政策失效的根本途径,本文提出价格政策如果不考虑特殊微观制度环境下对生产者、消费者以及地方政府等微观主体具体行为反应的影响是不可能有效的,所以,行为经济分析方法是新阶段价格改革的趋势和方向,应在今后的研究中予以重视。

The behavioral economics study in the reform of price marks a transfer of theoretical research on price from the perspective of the matter to the perspective of humanistic concern. This is a principal approach against failures of the government in policy-making. The paper holds that the price policy may not function at all without considerations into the influence of the actual behaviors and responses of the producers, concumers and local government under specific circumstances from a micro perspective. For this reason, the behavioral economics analysis on reform of price now should be the tendency and the right focus. The author concludes that emphases should be placed on it in future researches.