消费主义的侵入与大学生理性消费价值观的构建

The Invasion of Consumerism and the Construction of Rational Consuming Value Concept of College Students

消费主义是一种以崇尚、追求过度占有和消费作为满足自我和人生目标的价值取向以及在这种价值观念支配下的行为实践。当前大学生群体中的超前消费、高消费、炫耀性消费方式都表现出一种情绪化、非理性的消费状态和消费主义的倾向。大学生思想政治教育应当主动应对消费主义的挑战,通过加强思想教育、提高教学质量、加强师德建设、弘扬大学精神等途径,教育和引导青年大学生合理、适度、科学的消费,构建理性的消费价值观。

Consumerism is the value tendency and practical behavior which seek over occupation and consumption to satisfy self and life aims. The ahead-of-time consumption, high consumption and show-off consumption show the tendency of emotional and irrational consumption. The thoughts and political education should face the challenge of consumerism, educate students to consume reasonably, scientifically and suitably and to construct rational consumption value concept by strengthening political thoughts work, improving teaching quality etc.