休闲食品包装的未来在哪里?

Where is the future of snack food packaging?

我们常常会听到“休闲食品”这样的称呼，可是究竟什么是休闲食品，消费者的理解却一直比较模糊，似乎只要是零食都可以叫做休闲食品，而好像又不完全是那么回事。走进卖场一看，更是眼花缭乱，满目食品皆“休闲”：瓜子、花生、薯片、饼干、方便面、果冻、奶茶等等，哪个不是打着休闲的旗号充分诱惑着消费者蠢蠢欲动的钱包？

<Abract>Consumers are familiar with the word 'Snacks' al-though many of them do not clearly know the concept. In supermarkets, peanuts, chips, biscuit, jelly, milk tea and etc, are all trying their best to attract consumers. As a matter of fact, snack foods are not the food essential. People purchase them for self-indulgence not as nutritional supplements. That means, the packaging of snack foods carries special functions. A good package design is featured by unified, eye-catch-ing and innovative image. It always speaks to customers in the same voice, not portrarys changing information. It also can sucessfully raise a feeling of trust to keep customers' interest. Whatever the design is, the real purpose of packaging is to attract people to purchase, and thus it should be designed accord with the needs of consumers. In this modern time, packages are not only used to protect or distinguish products, but also have effect on the strategies of brand developing. Actually, it is necessary to design the packaging of snack foods with the concepts of health, environmental protection and humanity. For example, how to save packaging materials as possible as we can? How to make packages more convenient? These topics have become very popular in this industry.