基于符号意象的包装设计情与意的传达

Communication of Feeling and Intention in Packaging Design Based on Symbol Image

以中国深厚的文化为背景,从设计语意学的角度,分析了包装设计情与意传达的影响因素,以此来窥探现代包装设计以符号化的视觉语言对人们的生活习俗、审美观以及思想情感的透视;论述了中国现代包装设计中情与意的传达途径,而这些途径既促进了情感和审美形式的变化和发展,又体现了人们审美文化体系的延续。

The influencing factors of feeling and intention in packaging design were analyzed with the profound Chinese culture background and from the perspective of semantic design. The influence of modern packaging design on people ＇s life custom, aesthetic conceptions, and emotion through symbolic visual language was studied. The communication approach of feeling and intention in Chinese modern packaging design was discussed. The purpose was to promote the diversification and development of emotion and aesthetics format, and to reflect the continuity of peoples aesthetic cultural systems.