非竞争性市场的产品设计开发研究

Study of Product Design for Noncompetitive Market

通过相关理论研究以及对市场既存产品功能、形态、材料因素等调查分析,对消费者使用形态、使用需求的调查,围绕产品功能的合理性,使用的方便性、安全性等因素进行了概念设计提案,在考虑产品的设计差异化和生产成本的基础上力图能够开创出厨房产品的非竞争性市场空间,从而帮助企业超越竞争,获得新的利润和增长机遇。

The functions, shape, and material of existing products in market were theoretically analyzed. The application forms and requirements of consumers were investigated. A concept design proposal was put forward, which included rationality of product function, convenience of use, and safety. It tried to create a noncompetitive market space based on the consideration of product design difference and production cost, thereby helping enterprises go beyond competition, access to new profit and growth opportunities.