从雅典奥运报道看政府公关与传媒的良性互动

Positive interaction between the government and media viewed from Athens Olympic Games

雅典奥运会的新闻报道比往届的奥运报道增加了许多人文关怀的因素在内,一改往昔的以政治宣传功能为主,把新闻媒介当作单纯的宣传工具的局面。2008年北京奥运会的召开迫切要求构建政府与媒体的良性互动关系,这样才有利于实现信息的最优传播,要世界了解北京,让北京走向世界。

Compared to the Olympic Games in the past,Athens Olympic Games reports embrace more humanity factors than political ones, demonstrating that media are not only for the purpose of propaganda. The coming 2008 Beijing Olympic Games press for the construction of positive interaction between our government and media, since only in this way can information spread be optimized and will Beijing be opener to the world.