市场驱动的组织学习与新产品成功的关系研究

The Relationship between Market Driven Organizational Learning and New Product Success

本文从市场驱动的视角阐释组织学习,探讨及检验组织价值观、市场信息处理过程及新产品成功之间的关系。研究发现:(1)组织价值观对市场信息处理过程有显著的正向影响;(2)组织记忆对信息收集、信息收集对信息传递、信息传递对信息响应都存在显著的正向关系;(3)市场信息响应对新产品成功有显著的正向影响。

This article bases onthe view of market driven to explain the organizational learning and explore the relationship among organizational values, the procedure of market intelligence processing, and new product Success. The result of empirical analysis by means of LISREL shows that （1） Organizational Values have positive effect on the procedure of market intelligence processing. （2） These pair of relationships between the organizational memory and the generation of market intelligence, the generation of market intelligence and the dissemination of market intelligence, and the dissemination of market inielligence and the responsiveness of market intelligence are all Strong and positive. （3） The new product Success was influenced by the responsiveness of market intelligence.