广州珠宝展会的现状研究及对策探索

Studies on the Present Conditions and Strategy of Jewellery Exhibition in Guangzhou

珠宝展会为珠宝提供了一个展示平台,它带动珠宝市场的扩大发展有极其重要的意义。本文在对广州已举办珠宝展的研究及调研工作的基础上,通过结合对深圳、香港九月珠宝展现状的剖析,旨在探究广州珠宝展会举办的可行性及其相关策略。

Jewellery exhibitions have far-reaching effect to boost the development of jewellery industry. According to the practical research and comprehensive studies of jewellery exhibitions which had been held in Guangzhou and the present conditions of the September Hongkong Jewelry ＆ Watch Fair and the September Shenzhen international Jewelry Fair, this dissertation aims to discuss the feasibility and strategies to hold the jewellery exhibitions in Guangzhou.