战略竞争力的守成与创新——基于海尔的案例研究

The Retentions and Innovations of Strategic Competitiveness——A Case Study of Haier

对海尔战略竞争力守成与创新的历史进行纵向的案例研究,回顾海尔在三个不同的战略阶段在三个不同层面上进行的战略竞争力守成与创新的主要内容,深入分析其守成或创新的动机和难题的解决,以及这些守成或创新所产生的战略竞争力给企业带来的结果。

This paper has a vertical case study on the history of Haler, reviewing the retentions and innovations of its strategic competitiveness during three strategic periods, analyzing the motives of the retentions or innovations and the solutions to difficult problems, as well as the outcomes they brought to the firm.