摘要
特许经营是当今世界最为流行的企业扩张方式,近年来在中国取得了迅猛的发展。但新疆的特许经营既存在机遇,也存在问题。本文对特许连锁经营在新疆的发展现状进行了分析,指出了新疆特许连锁经营发展中所存在的一些问题,并提出了一些相应对策。
In recent years, franchising has gradually become one of the most popular expanding modes of enterprises in the world, and it has developed rapidly in Chinese market. But franchising in Xinjiang has a bright environment that full of opportunities as well as problems. Under this situation, this paper attempts to analyze the development and current situation of franchising in Xinjiang, points out problems from prosperous franchise in Xinjiang, and provides countermeasures to solve the problems.
出处
《新疆财经》
2008年第3期77-80,共4页
Finance & Economics of Xinjiang
基金
新疆社科基金项目(06BJJ010)<新疆品牌运营的现状
问题和对策研究>的部分成果
