中小企业营销现状与营销创新策略浅析

Chinese SMEs' Current Marketing and Integrative Strategy

我国中小企业在市场经济中正扮演着重要角色,但发展不平衡问题较多,其中最突出的问题是营销理念滞后,营销手段落后。这个问题严重制约和阻碍着中小企业的发展。本文在分析问题的同时,提出了创新整合营销的解决方法。

SMEs play an important role in Chinese economy while the development of SMEs is still off balance because of prevailing problems. The biggest problem is that both sale culture and strategy are out of date, which bottlenecked the development of SMEs. The article analyzes the problem and proposes a solution.