摘要
文章介绍了美国《国家地理》成功策略:主管机构热衷自然和探险研究;总编以及工作人员素质卓越;以精美的形式和深广的内涵传播科学技术;以品牌的延伸与扩张之道拓展市场。指出了《国家地理》对我国期刊经营的几点启示。
This paper introduces the strategies American National Geography has adopted including obsessed research on nature and adventure by the management, excellent quality of the editorial board, popularization of science and technology with exquisite form and profound connotations and development of market with extended and expanded branding and discusses the implications the success story has revealed to us.
出处
《宁波工程学院学报》
2008年第3期26-30,共5页
Journal of Ningbo University of Technology
关键词
《国家地理》
经营策略
中国
期刊
启示
National Geography
managing strategy
China
periodical
implication
