基于用户品质期望的物流市场细分综合模型

Integrated model for logistic market segmentation from users' quality expectation

为提高物流企业细化客户市场的科学性,以用户对物流服务品质构成的期望作为细分变量进行物流市场细分,并综合考虑外部环境、企业能力和竞争结构等因素来定位物流企业的目标市场,从而构建了一个基于用户品质期望的物流市场细分综合理论模型。分析认为,政府的产业政策导向应该定位于为物流企业选择并进入目标市场提供便利和为物流企业提高物流服务品质创造条件。

In order to make logistic market segmentation more scientific, this paper constructs an integrated theoretical model for logistic market segmentation from users＇ quality expectation. In this model, users＇ quality expectation of logistic services is taken as the variable to segment logistic market, and external environment, enterprise＇s ability and competition structure are considered as primary factors to select the goal market. The authors in the paper point out that the industrial policy should aim at providing conveniences for logistic enterprises to choose and enter the goal market, and create conditions for them to enhance the quality of logistic services.