和谐社会视角下中国直销市场的建设

Consideration About Building Direct Sale Market in China from the Viewpoint of the Harmonious Society

直销作为一种相对新兴的营销模式,从传入中国以来得到了广泛应用,但由于不同体制和管理环境的差异也导致了很多变形,如传销的滋生和渗透,扰乱了社会安定团结的局面。从建立和谐社会的角度出发,中国的直销业也应该是和谐的。直销企业要自律,政府要监管,消费者放心消费,这样整个直销行业才能达到"和谐"的境界,从而推动直销在中国健康快速的发展。

As a new mode of sale, direct sale is widely used since it entered China. But different systems and management enviroments lead to many distortions, for example, the multi-level marketing, which disturbes the social stabilities in our country. At the point of view of building a harmonious society, Chinese direct sale business should be concordant. Direct sale companies should have the consciousness of self-discipline and the government also needs to supervise these companies, so that customers can ease their mind. The direct sale market can reach harmony. The direct sale in China will be developed soundly and fast.