大众传媒与社会风险——以南方雨雪灾害报道为例

Mass Communication and Social Risks:A Case Study of Reports on Snow Storms in Southern China

以南方雨雪灾害报道为例,对大众传媒在社会发展中应承担的社会责任和应扮演的社会角色进行探讨。社会风险影响到社会的各个阶层,大众传媒在应对社会风险时担负着为社会各阶层提供公共服务的职能,应充分发挥其社会整合功能,为社会公众搭建完善的传播渠道,同时要培养受众的风险意识,完善媒介自身的体制。只有大众传播媒介与社会达到完美的融合,才能构建和谐的媒介文化,才能满足现代社会的需求。

The reports on snow storms in Southern China early this year are taken as a case study to clarify the social responsibilities that mass communication should assume and the social part that it should play. As social risks will exert influence upon people from different walks, mass communication should, when reporting them, provide public services for all the people involved. It should give full play to its social integrating function, provide a sound platform of information access, cultivate the consciousness of risk for the public and further perfect its own reporting mechanism. Only when it is completely integrated with the service of society can we formulate a harmonious culture of mass communication and satisfy the demand of modern society.