摘要
经过近10年的快速发展，我国客车业无论从技术水平还是生产规模上都发生了翻天覆地的变化，涌现出一批国内驰名、正在走向国际舞台的客车企业，产生了一大批成熟可靠、受市场追捧的客车产品。近几年，在客车市场差异化和用户需求多样化的大背景下，我国客车从产品、价格、品牌、造型、功能等各个方面都在不断走向细分化之路。
Customer＇s demand for individuation and diversification has pushed many bus and coach manufacturers to focus on different segment markets. It is no doubt that segment market is able to speed up bus and coach manufacturers＇ process of technique innovation and their marketing programs. However, bus and coach manufacturers should also be in a caution not to be trapped by two mistakes when targeting segment market.
出处
《商用汽车》
2008年第7期52-53,共2页
Commercial Vehicle
