巡展可以实现企业与客户的双赢

Roadshow Helps both the Company and Customer Win-win

在众多企业的品牌宣传活动中，都有巡展的身影。为何巡展如此受到追捧？笔者认为这是由于巡展会为企业和客户带来双赢的局面。

Roadshow is considered to be one of the effective events for marketing and brand building, and also helps corporations realize advantages and disadvantages of their products. On the other hand, customers and mass audiences could have an opportunity to look closely at the buses and coaches without going far away from home, so they could look at and touch the real product while reading its information sheet.