从销售产品到销售方案

A Great Leap forward from Selling Product to Marketing Sales-plan

作为一个企业，总以销售产品实现盈利为目的是天经地义的事情；然而，企业推出的一些新品（包括功能、特点和型号等），在很多情况下，不论把产品的性能直接描述得多么天花乱坠，用户仍可能难以判断是否适合自己或是否值得购买，而这却影响着产品的推广。不过，一些企业在经过探索、思考之后变得越加聪明起来，即在推销产品时，

It is a common sense that changing from selling products only to marketing sales-plan is marked as a great leap forward in terms of a company＇s overall market program. In general, marketing sales-plan to some extent is easily accepted and recognized by customers. This article indicated that many companies in environmental sanitation machine industry had completed such change in their market program.