摘要
2004年4月,经过精心策划后的男性期刊《男人装》面市,发行量迅速上升,获得很大的市场成功。笔者认为其市场区隔化的编辑策略是其成功的根本原因。其放松、性感和攻击性的内容分别与非休闲、女性、其他男性期刊形成市场区隔,锁定它的目标受众,为他们打造了一个休闲和自信的空间。
April 2004, masccline magazine For Him Magazine had published after aborative plan. It had successed because of editing strategy of market discriminated. The content of release, sex appeal and aggressiveness has discriminated from no--leisure magazine,woman magazine and other masccline magazine, finding its target--reader,building the room of leisure and self--confidence for them.
出处
《德州学院学报》
2008年第3期40-43,共4页
Journal of Dezhou University
关键词
市场区隔
编辑策略
男人装
marker discriminated
editing strategy
For Him Magazine
