捷得事务所在商业项目中的设计策略

The Design Strategy in the Business Items of The Jerde Partnership

介绍Jerde公司在商业项目的创造与整合方面的理念、经验与实践，他们设计的商业中心会有主题、结合环境、注重整合与细节，同时强调体验的过程。通过案例分析来证实他们的创造。

This essay introduces Jerde＇s conception,experience and practice of the invention and integration of retail ＆entertainment destination.Their commercial design will have a main-theme,be linked with environment,emphasize on integration,details and process of experiencing as well.Their invention is illustrated by examples.