数据挖掘技术在C2C电子商务中的应用

Application of data mining in C2C electronic commerce

为了充分利用这些数据来提高网站的服务质量和创造更多潜在的利润空间,提出了用数据挖掘方法对商务网站数据进行聚类划分。主要针对电子商务中的C2C(consumer to consumer)模式,将数据挖掘技术应用于C2C模式电子下商务数据分析,具有一定的实用价值和现实意义,为正确的电子商务应用决策提供强有力的支持和可靠的保证。

In order to make the best use of these data to improve the website service quality and create much more profit, data mining is applied to the data analysis. According to the mode of C2C-based Electronic Commerce it is valuable and significative to apply data mining algorithm to the data analysis C2C in electronic commerce. We creatively apply the data mining technology to the particular application of electronic commerce. The application of data mining in Electronic Commerce provide great support.for businese decisions.