广告与青少年自我形成

A Study on relationship between Advertisement and Teenagers' Self-development

市场与媒体的发展导致针对青少年群体的广告越来越多,而作为消费群体的青少年正处于自我形成的重要阶段,这一时期的广告对青少年有哪些影响,广告与青少年自我形成之间关系如何,应该如何处理广告对自我形成的负面影响等,都是值得关注的问题。本文通过青少年广告接触的种种表现,剖析青少年广告行为背后的深层心理动机,从自我概念、自我形成等层面对青少年广告作用机制进行了深入研究。

The development of market and media makes more and more advertisement aiming at teenagers. As a consuming group, teenagers are at the important stage of forming their selfhood. What effects may the advertisements have on the teenagers？ What are the relationship between the advertisement and teenagers＇ self-development？ How to deal with the negative effects of advertisements on teenagets＇ self-development？ We should ＂think over these questions. This essay analyzes teenagers＇ psychological motive behind the adolescence advertisement behaviors and penetrates into the adolescence advertisement function system from self- concept and self-development.