西方文化与英语广告创意

On the Ties between Western Cultures and the Creative Mix of English Advertisements

本文通过西方文化与英语广告创意的联系这一新角度来重新思考广告与文化的关系。文章通过分析广告典型个案中的插图,来说明西方传统文化和大众文化在广告创意中运用的,发现二者在英语广告中的互补性的作用。

This paper processes from the new perspeetive,the relationship between western cultures and the designing of English advertisements,in the reexploration of the tie between advertisements and culture. Based on the analyses of two advertisement eases with the application of traditional western culture and the pop culture respeetively, this exploration leads to a discovery that both the traditional and the pop cultures are widely applied and compatible in English advertisements.