镇江西津古渡历史街区旅游开发初探

Preliminary Study on the Exploitation of Tourism of Xijin Historic Districts in Zhenjiang

以镇江市西津古街为研究对象,从历史街区开发与保护的角度,运用SWOT方法对旅游发展进行定性评价,提出西津古渡应基于资源独特性推出津渡文化的主导产品,针对景区特色探讨具体的开发策略。

In terms of the development and protection of historic district,in the paper SWOT method was applied to analyze the tourism development in the Xijin Ancient District in Zhenjiang.Then,the idea that Xijin Ancient Ferry should promote ferry culture-oriented tourism products was put forward on the basis of its unique resource and the practical development strategy was discussed in terms of the feature of the beauty spot.