摘要
作为经济业态分析的一种方法,长尾理论堪称一绝。但作者试图以其演绎企业的经营战略,则表现出"经济学殖民主义"倾向,其武断的假设在现实的商业世界中是解释不通的:无限扩大的"长尾"假设是主观臆想;长尾产品的"边际成本递减"是无源之水;经济文化重心永远在需求曲线短头的"大热门;""没有货架空间的限制和其它供应瓶颈的时代"是以偏概全。
As the technique of economy form analysis,Long Tail Theory is rated as excellent.But when the author tries to deduce the business strategy according toit,it represents tendency of 'economics colonialism',its arbitrary hypothesis can't be explained among the reality of business circle.Unlimited expansion of 'Long Tail' is subjectivity surmise;the 'marginal cost decline' of Long Tails 'water without a source';the centre of economic civilization lies in the 'hot topic' of demand curve Brach cephalic skull;that 'without restrict to storage rack room and times of other supply bottleneck' is unilateral.
出处
《生产力研究》
CSSCI
北大核心
2008年第4期1-4,共4页
Productivity Research
