大同市旅游发展战略的TOWS分析

TOWS Analysis of Datong's Tourism Development Strategy

利用TOWS分析法对大同市旅游发展的优势、劣势、机遇与威胁进行了综合分析评价,得到以云冈石窟为代表的人文旅游资源优势明显、旅游产品结构单一、旅游交通的极大改善为旅游业发展提供了机遇、对重点文物和环境保护的压力大等关键的内外部因素,最后提出了如特色文化、完善交通、区域联合等适合大同市旅游发展的六个战略.

Using TOWS analysis this paper comprehensively analyses Datong tourism development＇ s strengths, weaknesses ,opportunities and threats, and gives the key influencing factors. In order to solve the being problems, we puts forward six Datong tourism development strategies, such as characteristic culture, perfect transportation, district consociation, and so on.