山东半岛城市群旅游资源整合与开发对策研究

Tourism Resources Integration and Development Straegies for City Cluster at Shandong Peninsula

现阶段旅游业的竞争已由单个企业层面的竞争、单个城市层面的竞争,发展到城市群的联合竞争。因此,一个地区旅游业要在激烈的市场竞争中做大做强,就必须打破行政壁垒,走城市群发展之路,在更宽领域、更高层次参与市场竞争。山东半岛城市群是继珠江三角洲和长江三角洲、京津塘、辽东半岛等城市群之后,逐步发展壮大起来的,旅游业发展速度较快,现已跻身于我国东部沿海地区发展较快的城市群行列之中,但同时也存在一些不足。因此,对山东半岛城市群旅游资源整合开发的优势及存在问题进行分析,制定半岛城市群旅游资源整合开发的对策,从而为山东半岛城市群旅游资源整合开发提供依据。

Nowadays, the tourism competition occurs to not only an enterprise or a city, but the city groups, Therefore, to break administrative barriers and develop city cluster in a wider domain, the tourism must win the competition at a higher level. After the Zhujiang Delta, Yangtze River Delta, Liaodong Peninsula, Shandong Peninsula grows strong gradually with its tourism, which has become an area with faster the development in Chinag eastern coastal city groups. As to the problems in the local tourism resources integration and exploitation, the paper puts forward some countermeasures.