互联网时代如何加强网络新闻评论的引导和管理

How to Reinforce the Guidance and Administer the Network News'Comments in Internet Era

网络新闻评论以其交互性、开放性和时效性的特点区别于传统新闻评论,具有舆论监督、道德评判、促进社会文化传播等功能。互联网时代,网络新闻评论作用巨大,但依然存在许多问题,需要不断的加强引导和管理。"三贴近"和媒介的"议程设置"是其引导的原则和方法,政府的管理、国家的立法以及互联网的自律是其有效的管理手段。

The features of network news＇ comments are different from the tradition because of their interaction, openness, and time - lines, they have the functions of supervision by public opinion, morality judging and sociocultural promoting. In internet era the network news＇ comments have great contribution, but there are still some problems need to be guided and administrated. For the principle and methods of guidance, they are ＂three close - up＂ （close to the fact ,close to the living,close to the masses）and medium＇ s ＂agen.da establishment function＂. For the effective administrative measures, they are government administration ,country legislation and internet＇ s self- discipline.