摘要
导游是旅游服务诸生产力要素中最活跃的要素之一,在某种程度上直接关系到旅游业的生命力。全文分析了我国导游队伍管理所存在的问题,探讨了导游队伍宏观管理的举措。
Tourist--guides are the most essential element of the productive forces of Tourism. To a certain extent, they directly concern the vitality of tourist industry. In the present paper, the problems in the mangement of tourist--guides in our country are discussed, and some measures for strengthening the macroscopic mangement are proposed .
出处
《丽水学院学报》
2008年第4期18-20,共3页
Journal of Lishui University
关键词
导游队伍
宏观管理
问题
对策
tourist-- guides
macroscopic mangement
problem
countermeasures
