摘要
广告创意教学旨在培养学生的创造性思维能力,通过解放思维模式、结合社会实践命题设计、积极参与广告设计大赛等途径,逐步形成系统先进的教学理念,为社会培养高素质的广告人才。
The purpose of advertising innovation teaching is to cultivate student＇s creative ability and train some advertising talents for society through an advanced and systemic teaching philosophy which was formed by emancipating the modes of thinking, combining social practice and ,designing and taking part in the competitions of advertisement design,etc.
出处
《丽水学院学报》
2008年第4期129-130,136,共3页
Journal of Lishui University
关键词
广告创意
创造性思维
教学
advertising innovation
creative thinking
teaching
