区域化:报纸产业化运作的有效途径——以湖北暨武汉报业市场为例

Regionalization: An Effective Way of Newspaper Industrialized Operation——A Case Study on Wuhan and Hubei Province Newspaper Industry

20世纪90年代以来,中国报纸运作逐渐走上市场化、产业化道路,产业化运作导致中国报纸格局最大的一个变化就是:中国报业发展呈现出区域化发展态势。本文以湖北报业市场为例,分析报纸区域化发展的基本背景及其成因,以及报纸区域化发展的机遇、挑战及未来走向。

Newspaper industry management has been market-oriented gradully since 1990 in China. It brought the regionalization of newspaper and changed the pattern of newspaper industry in China. The background, cause, chance, challenge and trend of newspaper regionalization development are analysed in this article.