以客户为中心的保险电子商务网站评价体系的构建

To Construct on the Evaluating System of the Insurance Web-site Based on Constomers

对保险业现有客户和潜在客户进行问卷调查,并对结果进行因子分析;构建了网站评价指标体系,并运用层次分析法确定各个指标的权重。

doing questionnaire survey to the customers of Insurance, analyzing the result by factor analysis, constructing the indicator system, determining the weight of the indicators by using Analytic Hierarchy Process.