框架公约下的卷烟品牌传播空间

Cigarette Brand Communication in FCTC

我国最晚应在2009年1月前,执行《烟草控制框架公约》。卷烟品牌传播如何采取应对措施,已经迫在眉睫。本文在分析了烟草行业的特点以及中国烟草企业的广告传播后,给出了5条品牌传播策略的建议。

FCTC will be carried out in China before January 2009. Cigarette is faced with a communication problem right now. After the authors analyses the characteristic and communication situation in the industry, they give us 5 brand strategy suggestions.