外来工消费现状、特点及趋势

Migrant farmer workers' consumption: present status,features and trends

外来工是一个十分庞大的群体,在促进消费方面是一支不可忽视的主力;但由于外来工收入有限,分解到外来工每个人的个体消费却十分有限。在这种背景下,外来工消费呈现出三大特点:"必需消费"为主、"理性消费"为主、"边缘消费"为主。随着外来工可支配资金逐步提高,进城外来工的消费观念正在慢慢发生变化,消费能力也正在逐步加强,外来工消费出现了总量大幅上升、大宗和时尚消费开始升温以及专项消费需求增加等新趋势。

Migrant farmer workers, a very large population, is an unnegligible group of consumers. But with a small income, their consumption has been limited to necessary consumption, rational consumption and marginal consumption. It is observed that their consumption ideas are being updated with the increase of money available, and the gradual promotion of their purchase power is accompanied by a surge in their consumption. As a result, purchase of bulk commodities and fashion, and demand for specialized service are on the rise.