中国武术:国学教育的一种品牌

Chinese Wushu-A Brand of Chinese National Culture Education

采用文献资料法和逻辑分析法,采用文化学、经济学等相关理论,以中国武术品牌为研究对象,从国学教育的立场研究中国武术在国学教育中的品牌价值。指出在国学教育成为文化反哺而流行的当下,面对现代社会讲求品牌效应,而中国武术又在体育品牌下进退维谷的局面,通过对国学教育与品牌的关系、中国武术与国学教育品牌、奥林匹克与中国武术的相互关系分析研究,得出中国武术独特的品牌效应将为国学教育添加了一道靓丽的风景,也为武术的发展求得了最大的发展空间。

In this article, literature review, logical analysis and relevant theories of cultural studies and economics are employed and Chinese Wushu brand is taken as the research subject to research the brand value of Chinese Wushu in Chinese national culture education from the perspective of Chinese national culture education. It is pointed out that Chinese national culture education is confronted with the reality that modern society values the brand effect while Chinese Wushu is in the terrible fix of sports brand. Though analyzing and researching the relationship between Chinese national culture education and brand, between Chinese Wushu and Chinese national culture education brand, between Olympics and Chinese Wushu, this article concludes that the unique brand effect of Chinese Wush will add flavor to Chinese na- tional culture education and help Wushu gain maximum development room and maintain proto -morphological development of Chinese Wushu amid the modernization wave.