零售业数据仓库开发过程中数据挖掘模型的设计和应用

Design and application of data mining model in establishment of retail trade data warehouse

伴随着企业数据量的不断增加,客观上要求为高层管理者提供集成化和历史化的数据。如何利用各部门信息系统中的数据,帮助高层管理者进行相关的决策分析,这个问题变得日益重要。以零售业管理平台系统为实例,介绍了在传统的数据库管理系统基础上,在构建数据仓库及相关的决策分析模型中,如何进行数据挖掘对象的分析,数据挖掘模型和数据的准备,以及数据挖掘模型的应用。

With the constant increase of enterprise＇s data quantity, senior administrators demand the integrated and historical data. How to make use of each section information data in the system, and help high administrators proceed the related decision analyses, becomes increasingly important. Taking Super Market Management System as example, we discussed in detail how to build data warehouse from the traditional DBMS, and how to analyze the object of data mining and prepare the data mining model. We also discussed the application of the data mining model.