论旅游购物商品的包装设计

On the Packaging Designs of Tourist Shopping Goods

在商品经济高度发达的现代社会中,各地的旅游业也蓬勃发展,与此同时,业内竞争也日趋激烈。对旅游购物商品进行包装是提高一个地区、一个国家旅游知名度和竞争力的重要手段之一。把地方特色运用在旅游购物商品的包装设计中,不仅能增强旅游购物商品的吸引力,更能提高旅游地区的知名度。这种包装作为旅游购物商品的重要组成部分,是我国包装设计发展中不可缺少的重要因素。

In the modem society with highly developed commercial economy, tourism flourishes throughout the world. At the same time, the competition has become increasingly fierce. Packaging tourist shopping goods is one of the important means to im prove the reputation and competitiveness of a region or a country. Designing the package of tourist shopping goods with local characteristics can not only make the goods more attractive but also tourist areas more popular. As an important component part of tourist shopping goods, this kind of packaging is an indispensable factor in the development of packaging design of China.