摘要
文章运用SWOT分析法,对盐城市区域形象进行定位分析.其区域形象定位为江苏省的农业强市形象、东方湿地生态旅游形象、江苏沿海依托港口的临海型以及临港型经济形象、汽车产业以及棉纺产业等区域品牌形象、知名企业品牌形象.并就盐城市可持续发展区域形象的塑造进行了探讨.
The paper makes an analysis on Yancheng＇s regional image building with the method of SWOT. Yacheng is aimed to be a strong city in agriculture, with the images of wetland ecotourism, port-and-coast based economy, and textile and motor industry. Regional image building of the city＇s sustainable development is probed in this paper.
出处
《南京晓庄学院学报》
2008年第3期74-77,共4页
Journal of Nanjing Xiaozhuang University
基金
江苏高校哲学社会科学计划研究项目(No.05SJD790018)
关键词
盐城
可持续发展
区域形象
塑造
Yancheng
sustainable development
regional image
