摘要
早餐食品市场通常是以儿童为导向的，但是Murry法式煎吐司棒要求设计必须同时能够吸引青少年（青少年也是该款产品的热爱者），此外，为了与Eggo、Aunt Jemima和Pillsbury等品牌进行竞争，包装设计还必须要能突出该款法式煎吐司棒方便、有趣和美味的特点。
The breakfast food market is very kid-oriented, but in the case of Murry＇s French Toast Sticks, the design had to appeal to teens as well （who also enjoyed this product）. To compete with Eggo, Aunt Jemima, and Pillsbury in the freezer case, this package had to show French Toast Sticks as convenient, fun and delicious.
出处
《包装与设计》
2008年第4期1-1,共1页
Package & Design
