对现代日本包装设计的思考

Thoughts on Modern Japanese Packaging Design

日本文化离中国的文化并不遥远。虽然在日本的文化里多是中国文化的影子，但是日本仍然是日本的，这个民族吸纳了世界璀璨的文化灵感变成了自我的气质，透露出的是个性鲜明的日籍烙印，其中的世界文化元素在日本已经很难剥离，就象磁石一样，能够活动但一直吸附其上。

Modern Japanese packaging design still follows the design concept of ＂Japanese spirit and Western techniques＂. It gives a perfect visual experience regarding its creation, techniques and materials. While the packaging design in China has indeed improved a lot along with Chinese economic development, however, there＇s still much room for its improvement and development compared with international level, e.g. the ＂environmental friendly＂ concept in Japanese packaging has special reference to Chinese designers and entrepreneurs. The writer hereby calls on that every Chinese designer should have a wider international perspective and create designs that can bring convenience to people＇s lives, meanwhile, the protection of resources must not be ignored in their designing.