论导游个性风格的养成及意义

On the Unique Style and Significance of Tour Guide

导游号称民间"外交家"和知识、文明的传播者,是旅行社产品的销售员,是游客的引路人和大管家,在旅游业的发展中起着十分重要的作用。一个优秀的导游员必须具有自己独具个性的导游风格,形成具有自己特色导游艺术和魅力,从而深深地吸引游客,产生良好的导游效果。在日常教学中,我们应有意识地从知识结构、语言技巧、应变能力、服务意识及礼宾礼仪等方面养成导游的个性风格。

Tour guide plays an important role in the development of tourism, An excellent guide should own unique style in order to deeply attract tourists. The style is concerned with knowledge structure, language skill, social capacity, service consciousness as well as ceremony rules.