充分发挥商标战略的引领作用

Giving Full Play to the Leading Role of Trademark Strategy

发挥商标战略的引领作用,引导企业把商标战略纳入企业发展的总体战略,指导企业提高商品制造、研发、运用能力,培育商标的独特性,形成品牌互动,提高商标在市场和消费者心目中的认知度;提高商标利用效率,增强企业在更大范围、更高领域、更高层次参与国内外市场竞争的优势,重组、优化产品结构和产业结构,促进经济结构调整与增长方式的转变。加强对商标专用权的保护,构建以商标注册人自我保护为主体,行政和司法保护相结合,社会公众参与的商标权益保护体系,加大商标专用权行政执法力度,积极探索长效机制,保护企业的创新成果。

The author maintains that, to improve the acknowledgement of trademark in the market and among the consumers, we should give full play to the implicit role of trademark strategy, guide the enterprises to involve the trademark strategy into their development strategy, encourage them to improve their capacity for manufacturing, R＆D and applying, and cultivate the characteristics of trademarks. The author also points out that improving the efficiency of trademark utilization can help promote economic restructure and the mode of economic growth transformation.