数字传媒供应链的特征与研究前景

The Features and Prospects of Digital Media Supply Chain

从供应链的角度对数字传媒产业进行研究,通过与传统传媒供应链对比,得出数字传媒供应链是一个顾客需求驱动的、双向闭环的敏捷供应链,并指出数字传媒供应链的研究前景。

From the angle of supply chain, the paper discusses the digital media industry. Comparing with the traditional media supply chain, the paper finds out that the digital media supply chain is a customer driven and bi-direction, closed-loop, agile one and presents its prospects of research.