对长城润滑油品牌管理的几点思考

Thoughts on Brand Management of Great Wall Lube Oil

就长城润滑油品牌管理目前存在的不足、需要改进或值得注意的情况,从品牌核心价值管理、品牌延伸管理、品牌创新管理、品牌文化管理和品牌组织管理五个方面阐述了长城润滑油今后的品牌管理。

Based on the existing defects,the problems that need to be improved or the situation worthy of note,the brand management of Great Wall Lube Oil in the future is discussed from five aspects of core value management,brand extension management,brand innovation management,brand culture management,and brand organization management.