摘要
有人这样诠释品牌:品牌即顾客的记忆。没有人会否认.奥运会是世界第一品牌。对于奥运会举办国和举办城市来说,也应该有强烈的“品牌”意识。一个城市的知名度和美誉度,常常与奥运会有很多的联系。中国人认知盐湖域、巴塞罗那、雅典,在很大程度上也是因为在那里举行过奥运会。
The brand of products, as someone says, is the clients memory. Undoubtedly, Olympic Games is the No.1 brand in the world. For the Olympic Games host country and city there should be a strong consciousness about brand. The fame and reputation of a city is often connected with Olympic. Salt Lake City, Barcelona, Athens were known because they held Olympic Games there.
出处
《轨道交通》
2008年第7期4-5,共2页
Rail Transit