格兰仕也不能复制的“格兰仕”

‘Galanz’ should be innovated

“等到金融市场稍稳定，时机成熟，格兰仕就会考虑上市，”格兰仕集团常务副总裁俞尧昌在今年年初表示，中国股市的下一次“牛市”就是格型士上市的时机。 在微波炉时代，格兰仕凭借价格屠刀所向披靡。但进入到追求价值的高端白电市场，面对更为强势的竞争对手，他们陷人了迷茫。于是，格兰仕图变：空调、冰箱、洗衣机多元化发展；

In the era of microwave ovens', Galanz has achieved great success with its low cost advantage. However, in the face of stronger competitors, they sank into a confused situation when they came to the high profile white electronic appliance market. In the past, Galanz took the leading role within five years by the 'Overall Cost Leadership Strategy'. But now, there are no more good old days for Galanz. Therefore, Galanz made diversified development in air conditioners, refrigerators, washing machine as well as self-built channels, after-sales service system, planning list etc.On the other hand, Galanz is confronting challenges of RMB appreciation, rising raw material costs, labor costs and fierce market competition. How should Galanz do? How should Chinese manufacturers like Galanz do so as to maintain their competitiveness? How can they achieve breakthrough? A great deal of problems to face.