网络游戏中的奖励设计问题研究

Study on Encouragement Design in Network Game

网络游戏中的奖励设计问题既关系到玩家的满意程度，也关系到虚拟游戏世界的平衡和稳定，科学的设计网络游戏奖励能提高玩家的满意度，吸引更多的玩家。本文引用经济学中的基尼系数和洛伦茨曲线直观表现网络游戏的平衡度，并将影响游戏平衡度的基本因素和额外因素归一化后加权度量，同时利用模糊综合评价理论将满意度量化，建立改进的P-E模型综合评价玩家的满意度，网络游戏可通过放宽任务时间，提高小概率奖励的发放量和提高影响满意度中权重较大的任务奖励三个方面来提高玩家的满意度。

Encouragement design in network game associates not only with the satisfaction of player but also with the balance and stability of the virtual word. Scientific encouragement design can advance the satisfaction degree of player and attract more players. This paper denotes the network game balance intuitively by referring to Geordie Coefficient and Lorenz Curve in economics, and transforms the basic and superfluity factors which affect the network game balance into weighted metric. At the same time, this paper quantizes the satisfaction by using the fuzzy comprehensive judgment theory, founds modified P-E model to score the satisfaction degree of player. Network game can improve the satisfaction degree of player by broadening the mission time, increasing the small probability encouragement, heightening the mission encouragement which affects the satisfaction the most.